Makin Systems
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From first click to closed deal

Stop guessing which ads make money.

Most budgets leak through broken tracking, mismatched postbacks and partners nobody follows up. Makin Systems closes the gaps, so your tracker, network and ad platform count the same sales, your campaigns scale on real numbers, and your partners keep paying.

  • See which campaigns, partners and offers actually pay
  • Stop paying for clicks your tracker can't see
  • Sign and manage the partners that scale you
Book a 15-minute call View our services
4.9 client rating Approved RedTrack setup partner
  1. First click1,240 clicks
  2. Lead186 leads · 15%
  3. Call booked42 calls · 23%
  4. Closed deal18 deals · 43%
Platforms
  • RedTrack
  • Voluum
  • Binom
  • Keitaro
  • BeMob
  • Everflow
  • CAKE
  • Trackier
  • TUNE (HasOffers)
  • Impact
  • Ringba
  • eLocal
  • SmartFinancial
  • Meta
  • TikTok
  • Google Ads
  • Microsoft Ads
  • Snapchat
  • Taboola
  • Outbrain
  • GA4
  • Google Tag Manager
  • Shopify
  • WooCommerce
  • Stripe
  • GoHighLevel
  • HubSpot
  • Zapier
  • Cloudflare
  • Lovable
50+signed IOs with advertisers, buyers and publishers, and counting
30+direct advertisers signed, live and earning
160+publishers onboarded and managed
Sound familiar?

Each of these is fixable

  • Your tracker and network never agreeConversions go missing between parties, so nobody trusts the numbers.
  • Ads spend, but revenue doesn't showClicks are counted, but sales never reach the tracker or the ad platform.
  • Postbacks break with every new partnerEach new advertiser or publisher means another week of fixes.
  • No time to find new partnersYour pipeline needs advertisers and buyers, but outreach keeps slipping.
Services

Tracking and attribution

Measure every action that matters, connect your platforms, and see which campaigns and partners actually drive revenue.

Ad tracking tools

Trackers built and tested so every click, lead, call and sale is counted against the campaign that drove it.

  • RedTrack
  • Voluum
  • Binom
  • Keitaro
  • BeMob
ExploreGet a quote

Affiliate tracking

Partner traffic, payouts and conversions tracked cleanly between you, your networks and your publishers.

  • Everflow
  • CAKE
  • Trackier
  • TUNE
  • Impact
ExploreGet a quote

Paid ads tracking

Ad clicks matched to real conversions with Conversion APIs, so platforms optimize on sales, not guesses.

  • Meta CAPI
  • TikTok Events API
  • Google Ads
  • Microsoft Ads
ExploreGet a quote

Funnel and analytics tracking

Every funnel step, checkout and purchase measured, with analytics that match what your tracker sees.

  • Shopify
  • Stripe
  • WooCommerce
  • GA4
  • GTM
ExploreGet a quote
View all services
Process

How a project runs

Same four steps for every project.

  1. Understand your goalsA quick call or brief.
  2. Agree the planScope, timeline and price in writing.
  3. Do the workBuilt in your tools and tested.
  4. Report and improveClear updates or a handover guide.
Work

Recent builds

Real projects, with client names kept private.

Business development, performance marketing agency

50+ signed IOs and counting

I ran business development and partner management end to end for a US performance marketing agency: I sourced, pitched and signed advertisers, buyers and publishers, negotiated the IOs, onboarded every partner into the tracker and managed the accounts after. Verticals covered auto, life and health insurance, home improvement, debt and personal loans.

Partners are live and generating revenue, including national insurance comparison sites, major lead gen networks and home services platforms.
Business developmentIO negotiationAffiliate managementTrackier
Telehealth subscription

Revenue in the tracker for the first time

The intake platform's webhooks carried no click ID. I captured it in the browser and sent every funnel event, plus a server-side Stripe purchase.

First attributed revenue, every funnel step visible by ad.
RedTrackMetaStripe webhooksSplit testing
Debt relief

Trackier to CAKE, checked before launch

Mapped two offers from Trackier to a network's CAKE, with sub IDs set to the network's rules.

Caught two errors in the network's postback doc. Live test booked correctly.
TrackierCAKES2S
Ecommerce brand

Shopify on RedTrack

Set up the manual Shopify integration on a branded domain when the app wasn't supported.

Every order attributed to the ad that drove it.
ShopifyRedTrack
Migration

Everflow to RedTrack

Rebuilt an offer's tracking on RedTrack with a full S2S postback.

Events tracked for page view, presell, questionnaire, add to cart and checkout start.
EverflowRedTrack
Multi-party ecommerce

WooCommerce, tracker and publisher in sync

Conversion types, the store plugin, and a postback chain between the store, the tracker and a third-party publisher.

All three parties report the same conversions.
WooCommercePostbacks
Ad platform

Conversion API, validated event by event

Connected an ad platform's Conversion API to RedTrack with a complete S2S postback.

Each event tested with live requests before launch.
CAPIS2S
Affiliate network

Technical partner for a network built from scratch

Ongoing technical support for a client launching an affiliate network, from tracking setup to partner integrations.

"Deeply committed to the success of the project." The client's own words.
Network setupPostbacksSupport
Lead generation business

Outbound pipeline to direct buyers

Built verified buyer lists for home services and debt, separating real end buyers from networks and middlemen, then ran email outreach with tracked follow-ups.

One pipeline and dashboard covering advertisers, buyers, publishers and networks.
ProspectingEmail outreachGoogle Sheets CRM
Home services

Home services calls and leads

Meta and TikTok campaigns for window installation and other home improvement companies.

High-intent inbound calls and web leads for installers.
MetaTikTokPay per call
Have a similar project?Tell me what you're working on and I'll reply with a plan and a quote.
Book a callGet a quote
Reviews

What clients say

Verified client reviews and feedback straight from client chats. Hover to pause.

4.9
Client rating
Communication
4.9
Quality of delivery
5.0
Value
4.9
"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock, and then explained everything to me in detail. He is a true professional."
fernandomncomUnited States
"Working with Matthew has been fantastic! We are building an affiliate network out from scratch. He's deeply committed to the success of the project, offers great insight and is the technical support that I need."
tylerr115United States
"You showed that you can do the job well, and your customer service is strong. I do believe you're there to help when I need it."
Ged M.Ongoing client
"He was very responsive and took time to understand my issue. The deliverable was received ahead of schedule which I appreciated since I was already running ads when I reached out to him for help."
gfernander242Bahamas
"Excellent work! He quickly understood my problem in detail and found the solution right away. Afterwards, he took the time to explain everything until I fully understood."
rotceh_19Netherlands
"Very fast and efficient - very much recommended!"
leafzdeGermany

A good fit if you

  • Run an advertiser, network, publisher or lead gen business in the US, UK, EU or UAE
  • Want tracking, ads or partnerships handled by one specialist who does the work
  • Want every setup tested with real clicks and handed over with a guide
  • Want the quote agreed before any work starts, and to keep every login

Not a fit if you

  • Want open-ended hourly billing with no agreed scope
  • Are choosing on the cheapest quote rather than numbers you can trust
  • Want work handed off to juniors after the first call
Pricing

Simple, transparent pricing

Pick a monthly plan for ongoing work, or a one-time session for a specific problem. Every price is agreed before work starts.

Starter

Up to 15 hours a month

$750/month

  • Tracking upkeep and fixes
  • New offers, campaigns and postbacks
  • Same-day replies
Get started
Most popular

Growth

Up to 40 hours a month

$1,750/month

  • Everything in Starter
  • Multi-platform tracking and Conversion APIs
  • Funnel and checkout tracking
  • Monthly report
  • Priority replies
Get started

Partner

Up to 80 hours a month

$3,500/month

  • Everything in Growth
  • Full ownership of your tracking
  • Paid ads, or BD and account management
  • Direct line on WhatsApp or Telegram
Get started

Swipe to compare plans

Business development and account management retainers are quoted on your goals.

4.9 client rating

Insights

Lessons from live builds

Practical notes on tracking, postbacks and partnerships, from real client work.

See all insights
InsightWhy your tracker shows clicks but no revenueYour tracker counts every click but revenue never shows up.Read articleInsight5 postback mistakes that quietly break affiliate trackingFive postback and S2S mistakes that make tracker, network and publisher numbers disagree, from wrong sub ID slots to errors in the network's own postback doc.Read articleInsightDirect link vs redirect link for Meta ads in RedTrackWhy a direct tracking link can send an empty click ID when visitors click fast, and when to use RedTrack's redirect link for Meta ads instead.Read article
FAQ

Common questions

Don't see yours? Ask it in your project brief below.

What do you need to get started?

A short brief or a 15-minute call: what you sell, who you work with, and what you need. For tracking work I'll also ask for access to your tracker and store or funnel.

Can I hire you for more than one role?

Yes. You can combine roles, for example tracking setup plus affiliate account management, or media buying plus business development. You get one point of contact, one plan and one quote that covers everything.

Can you work as our BDM or affiliate manager?

Yes. I work part-time or ongoing as a business development manager, account manager or affiliate account manager, inside your own tools and under your brand. We agree the hours, goals and reporting before I start.

Which countries do you work with?

Clients in the US, UK, European Union and UAE. Calls are booked in your time zone, and every setup follows the platforms and rules of the markets you run in.

Which trackers and ad platforms do you work with?

RedTrack, Voluum, Binom, Everflow, CAKE and Trackier on the tracking side. Meta, TikTok and Google Ads on the traffic side. If you use something else, ask.

More answers on each service page.

What's not working? Get a clear next step.

Send a brief or book a call. You leave with a plan, whether or not you hire Makin Systems.

I usually reply within minutes on Telegram and email

Book a 15-minute call

15-minute call, no commitment.

Or reach me directly
Telegram Email LinkedIn

Step 1 of 4

What do you need?

Pick all that apply.

Tracking
Ads and growth
Business development

Your answers are saved on this device until you send. By sending you agree to the Privacy Policy.

Privacy Policy

Last updated: October 15, 2026

This policy explains what information Makin Systems ("I", "me") collects when you visit this website or contact me, how I use it, and the choices you have. Makin Systems is run by Matt Akin.

  1. What I collect
  2. How I use it
  3. Who I share it with
  4. Cookies and local storage
  5. Third-party services
  6. How long I keep it
  7. Your rights
  8. Security
  9. Children
  10. Changes
  11. Contact

1. What I collect

This website has no accounts and no analytics. I only receive information you choose to send me:

2. How I use it

I do not sell your information, and I do not use it for advertising.

3. Who I share it with

I only share information when it is needed to do the work or required by law, for example with payment or invoicing providers, or with partners you ask me to connect (such as a network, publisher or platform). Client names and project details are kept confidential and are only shown on this site in anonymized form.

4. Cookies and local storage

This site does not set cookies. Your light or dark mode choice, and any brief you start but haven't sent yet, are saved in your browser's local storage so the site remembers them. They never leave your device unless you send the brief, the saved brief is deleted once it is sent, and you can clear it all in your browser settings at any time.

5. Third-party services

Briefs sent through the form are delivered by Web3Forms, which processes the submission to pass it to my inbox. The site's fonts load from Fontshare, and the small platform logos load from Google's icon service, so your browser connects to those servers, which can see your IP address. Links to Telegram, Fiverr, LinkedIn, Google Calendar and your email provider take you to services with their own privacy policies, which apply when you use them.

6. How long I keep it

I keep messages and project information for as long as we are working together and for a reasonable time afterwards, plus any longer period required for tax and accounting. Access you grant to your tools should be removed when a project ends, and I am happy to confirm when it has been.

7. Your rights

Depending on where you live, including under laws such as the California Consumer Privacy Act or the GDPR, you may have the right to know what information I hold about you, to correct it, to have it deleted, or to object to how it is used. To make a request, email matt@makinsystems.com. I will not treat you differently for using these rights.

8. Security

I take reasonable steps to protect your information and the access you give me, such as using secure, password-protected accounts. No method of sending or storing data is completely secure, so please do not send passwords in plain messages. Use your tool's own user or sharing feature instead.

9. Children

This site and my services are for businesses and are not directed at anyone under 18.

10. Changes

If this policy changes, I will update it here and change the date at the top.

11. Contact

Questions about this policy: matt@makinsystems.com or Telegram.

Terms of Service

Last updated: October 15, 2026

These terms apply when you use this website or hire Makin Systems ("I", "me"), run by Matt Akin, for services. By using the site or starting a project, you agree to them. A signed proposal or order (including a Fiverr order) takes priority where it says something different.

  1. Services and quotes
  2. Payment
  3. Your responsibilities
  4. Business development work
  5. Results
  6. Confidentiality
  7. Ownership
  8. Limitation of liability
  9. Trademarks and partner status
  10. Reviews
  11. Ending a project
  12. Governing law
  13. Changes

1. Services and quotes

Monthly plans and one-time sessions are priced as listed on this site. Other work is quoted individually. The scope, price and timeline are agreed in writing (email, Telegram, WhatsApp or a Fiverr order) before work starts. Work outside the agreed scope, or beyond a plan's monthly hours, is quoted separately.

2. Payment

Payment terms are set out in each quote. Setup projects are usually paid upfront or in agreed stages. Ongoing work, including business development and account management, is billed monthly or as agreed in the quote. Orders placed through Fiverr follow Fiverr's own payment terms.

3. Your responsibilities

4. Business development work

When I work as your business development manager, account manager or affiliate account manager, I represent your business to partners under the terms we agree. You approve partners, deals, payouts and insertion orders. I don't sign contracts or commit your money on your behalf unless you authorize it in writing. Partner relationships and contacts made for your business remain yours.

5. Results

I work to get you the best results I can, but marketing results depend on many things outside my control, such as your offer, budget, market, platforms and how leads are followed up. I don't guarantee specific sales, revenue, cost per lead or return on ad spend. Case studies and reviews on this site describe past projects and are not a promise of future results.

6. Confidentiality

I keep your business information, data and account access confidential and use it only for your project. Client names are never shown publicly without permission. Projects may be described in anonymized form.

7. Ownership

Once a project is paid in full, you own the deliverables made for you, such as tracker configurations, landers and reports. I keep the right to reuse my general know-how, methods and tools that are not specific to your business.

8. Limitation of liability

To the extent the law allows, I am not liable for indirect or consequential losses, including lost profits, lost data or ad spend, or for problems caused by third-party platforms (such as trackers, ad networks, payment or checkout providers). My total liability for any project is limited to the amount you paid me for that project.

9. Trademarks and partner status

RedTrack, Voluum, Binom, Everflow, CAKE, Trackier, Meta, TikTok, Google Ads, Shopify, WooCommerce, Stripe, Cloudflare, Telegram and Fiverr are trademarks of their owners. Naming them shows the platforms I work with and does not mean they endorse Makin Systems. I am an approved partner for RedTrack's setup service. I am not an employee of RedTrack and do not speak for it.

10. Reviews

Reviews on this site are real messages from clients, shown with their permission or as published on the platforms where the work was ordered. Some are shortened.

11. Ending a project

Either of us can end ongoing work with written notice. You pay for work done up to that point. Setup projects already started are billed for the work completed.

12. Governing law

These terms are governed by the laws of the United States of America, and any dispute will be handled in the courts of the United States, unless a law that protects you says otherwise.

13. Changes

I may update these terms. The version on this page on the day a project starts applies to that project.

Questions about these terms: matt@makinsystems.com.
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