Postbacks and funnels

Most tracking problems sit between platforms: a postback that drops an ID, a checkout on another domain, a funnel step nobody tracks. This is where those gaps get closed.

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The connections between platforms, and the funnels in between.

S2S postbacks

Server-to-server postbacks between advertisers, networks, trackers and publishers, so every party counts the same conversions.

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Checkout and funnels

Shopify, WooCommerce, Stripe, hosted checkouts and quiz funnels tracked step by step, including the sale.

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Learn more

Insights5 postback mistakes that quietly break affiliate trackingSmall postback errors that cost partners money, and how to avoid them.Read article InsightsWhy your tracker shows clicks but no revenueThe usual reasons conversions go missing, and how to find which one you have.Read article

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