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Postbacks and funnels

Track every step, including the sale

Track every funnel step and the purchase itself: Shopify, WooCommerce, Stripe, hosted checkouts and quiz funnels, so every order is matched to the ad that drove it.

4.9 client ratingApproved RedTrack setup partnerUsually replies within minutes
Common problems

Checkout and funnels problems I solve

Broken tracking and loose processes waste budget and lead to bad decisions. These are the issues I see most often, and how each one gets fixed.

Sales on hosted checkouts not tracked

How it's fixed

  • Capture click IDs before checkout
  • Send the purchase from order or webhook data
  • Test with a real order

Funnel steps invisible

How it's fixed

  • Track each page and quiz step as an event
  • Show drop-off by step
  • Check events fire once

Upsells not counted

How it's fixed

  • Track front-end and upsells separately
  • Send full order value
  • Reconcile with your store

Subscriptions and renewals missing

How it's fixed

  • Track first payments and renewals
  • Use Stripe webhooks where needed
  • Report revenue by campaign

Store and tracker disagree

How it's fixed

  • Use order IDs to match sales
  • Block duplicates
  • Compare daily totals

Click IDs lost between domains

How it's fixed

  • Pass IDs across domains and subdomains
  • Store them through checkout
  • Test the full path
What's included

My Checkout and funnels services

Pick what you need. Every quote is built around your setup and agreed before work starts.

Shopify

Store tracking, checkout and purchase events.

WooCommerce

Order tracking with values and IDs.

Stripe

Webhooks for payments, subscriptions and renewals.

Hosted checkouts

Sales tracked on platforms you do not control.

Quiz and lead funnels

Every step tracked with drop-off reporting.

Upsells

Front-end and upsell revenue counted correctly.

Ad platform conversions

Sales sent to Meta, TikTok and Google.

Testing

Real or test orders checked end to end.

Integrations
  • Shopify
  • WooCommerce
  • Stripe
  • RedTrack
  • Meta
  • TikTok
  • Google Ads
  • GA4
How it works

How my Checkout and funnels service works

Six clear steps, from first look to a setup you can scale on.

  1. Step 01Understand your goalsA quick call or brief about what you need and where things stand.
  2. Step 02Review what existsI look at your current setup, accounts or pipeline before changing anything.
  3. Step 03Agree the planScope, timeline and price agreed in writing before work starts.
  4. Step 04Do the workBuilt or managed inside your own tools, with clear names and notes.
  5. Step 05Test and checkEverything tested with real data before you rely on it.
  6. Step 06Report and improveClear updates, or a handover guide for one-off projects.

Ready to improve your Checkout and funnels results?

Tell me what you're working on and I'll reply with a plan and a quote. I usually reply within minutes.

"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock."
fernandomncom, United States
FAQ

Checkout and funnels questions

Can you track a checkout I do not control?

Usually yes, by capturing click IDs before checkout and sending the sale from order or webhook data.

Do you track subscriptions?

Yes. First payments and renewals can be tracked through Stripe webhooks.

Will it work with my funnel builder?

In most cases. I check how your builder passes data and set tracking around it.

How do you test it?

I place real or test orders and check they show in your tracker and ad platforms.