Not enough new partners
How it's fixed
- Build a target list by vertical
- Run steady, personal outreach
- Track every conversation
- Home
- Services
- Growth and partnerships
- Business development
Growth and partnerships
A BDM and account manager on your team
Business development, account management and affiliate management for advertisers, networks and publishers: sourcing partners, negotiating IOs, onboarding and keeping accounts growing.
Approved RedTrack setup partnerUsually replies within minutes
Common problems
Business development problems I solve
Broken tracking and loose processes waste budget and lead to bad decisions. These are the issues I see most often, and how each one gets fixed.
Deals stall after the first call
How it's fixed
- Follow up on a clear rhythm
- Send proposals quickly
- Agree next steps on every call
Partners signed but never live
How it's fixed
- Onboard with tracking ready
- Set launch dates and owners
- Check first traffic and payouts
Accounts quietly drop off
How it's fixed
- Regular check-ins with each partner
- Spot falling volume early
- Agree fixes together
Payout and cap disputes
How it's fixed
- Clear terms in every IO
- Reconcile numbers monthly
- Resolve issues quickly
No view of the pipeline
How it's fixed
- Keep a simple pipeline tracker
- Know the status of every deal
- Report progress clearly
What's included
My Business development services
Pick what you need. Every quote is built around your setup and agreed before work starts.
Partner sourcing
Advertisers, buyers, networks and publishers found by vertical.
Outreach
Personal outreach by email, LinkedIn and Telegram.
IO negotiation
Rates, caps and terms agreed in writing.
Onboarding
Partners launched with tracking ready.
Account management
Regular check-ins and growth plans.
Affiliate management
Publishers recruited, onboarded and supported.
Reconciliation
Monthly checks on numbers and payouts.
Pipeline tracking
A clear view of every deal.
Integrations
Trackier
CAKE
Everflow
TUNE
- HubSpot
GoHighLevel
How it works
How my Business development service works
Six clear steps, from first look to a setup you can scale on.
- Step 01Understand your goalsA quick call or brief about what you need and where things stand.
- Step 02Review what existsI look at your current setup, accounts or pipeline before changing anything.
- Step 03Agree the planScope, timeline and price agreed in writing before work starts.
- Step 04Do the workBuilt or managed inside your own tools, with clear names and notes.
- Step 05Test and checkEverything tested with real data before you rely on it.
- Step 06Report and improveClear updates, or a handover guide for one-off projects.
Ready to improve your Business development results?
Tell me what you're working on and I'll reply with a plan and a quote. I usually reply within minutes.
"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock."
FAQ
Business development questions
What results have you delivered?
50+ signed IOs, 30+ direct advertisers live and earning, and 160+ publishers onboarded and managed.
Which verticals do you know?
Home services, insurance, debt, lending, ecommerce and more.
Part-time or ongoing?
Either. Many clients start part-time and grow from there.
Do you work inside our tools?
Yes, in your CRM, tracker and inbox, so everything stays with you.