Conversions not reaching CAKE
How it's fixed
- Check the request ID returns in the postback
- Fix pixel or server postback placement
- Fire a live test before launch
CAKE setup and tracking
CAKE campaigns, offers and postbacks set up or connected to your systems, with sub IDs s1 to s5 mapped the way each network expects, and tested before launch.
Approved RedTrack setup partnerUsually replies within minutes
Common problems
CAKE problems I solve
Broken tracking and loose processes waste budget and lead to bad decisions. These are the issues I see most often, and how each one gets fixed.
Sub IDs in the wrong slots
How it's fixed
- Map s1 to s5 to the network's rules
- Update tracking links on every campaign
- Confirm values in CAKE reports
Payout mismatches
How it's fixed
- Review payout and price settings
- Check advertiser and affiliate sides match
- Reconcile a sample of conversions
Tracker and CAKE disagree
How it's fixed
- Pass the same click ID through both
- Set postbacks in the right order
- Compare daily totals
Reports do not reconcile at month end
How it's fixed
- Compare conversions on both sides by day
- Find where IDs or statuses drop
- Fix the cause and document it
New partners take too long to launch
How it's fixed
- Create a standard tracking checklist
- Set up links and postbacks in one pass
- Test before the partner sends traffic
What's included
My CAKE services
Pick what you need. Every quote is built around your setup and agreed before work starts.
Campaigns and offers
Campaigns built or reviewed in CAKE.
Sub ID mapping
s1 to s5 mapped to each network's rules.
Postbacks
Server postbacks with the right IDs and payouts.
Tracker connection
CAKE linked to RedTrack, Voluum, Trackier or others.
Testing
Live test conversions checked before launch.
Documentation
A short note of how everything is mapped.
Reconciliation
Monthly checks that your numbers match your partners'.
Partner onboarding
Tracking links and postbacks ready for each new partner.
Integrations
Trackier
RedTrack
Voluum
Everflow
TUNE
Ringba
How it works
How my CAKE service works
Six clear steps, from first look to a setup you can scale on.
- Step 01Review your CAKE setupI look at your offers, partners, payouts and postbacks in CAKE.
- Step 02Map IDs and payoutsWe agree how click IDs, sub IDs and payouts pass between every party.
- Step 03Build or fix in CAKEOffers, tracking links and payout rules set up in your account.
- Step 04Connect partnersAdvertiser and partner postbacks set up with the right IDs.
- Step 05Test both sidesLive test conversions checked in CAKE and on the partner side.
- Step 06Hand over and supportA short note of the mapping, and support as you add partners.
Ready to improve your CAKE results?
Tell me what you're working on and I'll reply with a plan and a quote. I usually reply within minutes.
"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock."
FAQ
CAKE questions
Can you connect another platform to a network running CAKE?
Yes. I map the click ID and sub IDs to the network's CAKE rules, set the postbacks, and test before launch.
Do you work inside CAKE directly?
Yes, when you give me access. Otherwise I work from the network's instructions and test with them.
What if the network's instructions are wrong?
I test before launch, and if something does not fire, I find the cause and agree the fix with the network.
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