Conversions not recording
How it's fixed
- Check tags or GTM triggers
- Confirm the conversion action settings
- Test with Tag Assistant
- Home
- Services
- Paid ads tracking
- Google Ads
Paid ads tracking
Google Ads conversion tracking
Google Ads conversion tracking done properly: tags or GTM, enhanced conversions, gclid capture and offline imports for leads and calls that close later, so Smart Bidding learns from real revenue.
Approved RedTrack setup partnerUsually replies within minutes
Common problems
Google Ads problems I solve
Broken tracking and loose processes waste budget and lead to bad decisions. These are the issues I see most often, and how each one gets fixed.
Leads close offline and Google never sees them
How it's fixed
- Capture the gclid on the form
- Import closed deals as offline conversions
- Send value with each sale
Double-counted conversions
How it's fixed
- Review primary and secondary actions
- Remove duplicate tags
- Set counting rules per action
Low match rates
How it's fixed
- Turn on enhanced conversions
- Send hashed customer data
- Check diagnostics
Platform and tracker numbers never match
How it's fixed
- Align conversion definitions and windows
- Pass the same IDs to both
- Explain the gaps that are expected
Lead quality never reaches the platform
How it's fixed
- Send qualified leads and sales back as events
- Include value where possible
- Optimize campaigns toward them
What's included
My Google Ads services
Pick what you need. Every quote is built around your setup and agreed before work starts.
Conversion actions
Actions set up with the right counting and values.
Tags or GTM
Tags placed directly or through Google Tag Manager.
Enhanced conversions
Hashed customer data to improve matching.
Offline imports
gclid capture and offline conversion uploads.
Tracker connection
Conversions sent from your tracker where needed.
Testing
Every action checked before you rely on it.
Value-based conversions
Sale values sent so bidding favours revenue.
Ongoing monitoring
Checks that events keep firing as your site changes.
Integrations
- GTM
- GA4
RedTrack
Voluum
- HubSpot
GoHighLevel
How it works
How my Google Ads service works
Six clear steps, from first look to a setup you can scale on.
- Step 01Review your Google Ads trackingI check your current tags, events and conversion settings in Google Ads.
- Step 02Pick the right eventsWe agree which events matter most and what values to send.
- Step 03Set up browser trackingPixel or tags placed correctly, directly or through GTM.
- Step 04Add server-side eventsConversions sent from your server or tracker to recover lost data.
- Step 05Test and deduplicateEvents checked in Google Ads with deduplication confirmed.
- Step 06Hand over and monitorA short guide, and checks that tracking keeps working.
Ready to improve your Google Ads results?
Tell me what you're working on and I'll reply with a plan and a quote. I usually reply within minutes.
"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock."
FAQ
Google Ads questions
Can you track calls from Google Ads?
Yes. Calls can be tracked as conversions, and calls that turn into sales can be imported back with the gclid.
Should conversions come from GA4 or Google Ads tags?
For bidding, Google Ads tags are usually more accurate. GA4 is useful for reporting alongside them.
Do you manage Google Ads campaigns too?
Yes, as part of paid ads management, built on this tracking.
Related articles