TikTok shows far fewer conversions than you have
How it's fixed
- Add the Events API next to the Pixel
- Send events from your server or tracker
- Check match quality
- Home
- Services
- Paid ads tracking
- TikTok Ads
Paid ads tracking
TikTok Ads tracking and Events API
TikTok Pixel and Events API set up together, with the ttclid captured and events deduplicated, so TikTok counts real leads and sales and optimizes on them.
Approved RedTrack setup partnerUsually replies within minutes
Common problems
TikTok Ads problems I solve
Broken tracking and loose processes waste budget and lead to bad decisions. These are the issues I see most often, and how each one gets fixed.
Duplicate events
How it's fixed
- Use matching event IDs
- Fire each event once
- Check in Events Manager
Hosted checkout purchases missing
How it's fixed
- Capture ttclid before checkout
- Send purchases from order data
- Test with a real order
Tracker conversions not reaching TikTok
How it's fixed
- Connect the tracker integration
- Pass the right click ID
- Confirm events arrive
Platform and tracker numbers never match
How it's fixed
- Align conversion definitions and windows
- Pass the same IDs to both
- Explain the gaps that are expected
Lead quality never reaches the platform
How it's fixed
- Send qualified leads and sales back as events
- Include value where possible
- Optimize campaigns toward them
What's included
My TikTok Ads services
Pick what you need. Every quote is built around your setup and agreed before work starts.
Pixel
Pixel and standard events placed properly.
Events API
Server events from your site or tracker.
Deduplication
Matching event IDs on browser and server.
ttclid capture
Click ID stored through the funnel.
Tracker connection
RedTrack or Voluum sending conversions to TikTok.
Testing
Events checked in TikTok Events Manager.
Value-based conversions
Sale values sent so bidding favours revenue.
Ongoing monitoring
Checks that events keep firing as your site changes.
Integrations
RedTrack
Voluum
- Shopify
- Stripe
- GTM
How it works
How my TikTok Ads service works
Six clear steps, from first look to a setup you can scale on.
- Step 01Review your TikTok Ads trackingI check your current tags, events and conversion settings in TikTok Ads.
- Step 02Pick the right eventsWe agree which events matter most and what values to send.
- Step 03Set up browser trackingPixel or tags placed correctly, directly or through GTM.
- Step 04Add server-side eventsConversions sent from your server or tracker to recover lost data.
- Step 05Test and deduplicateEvents checked in TikTok Ads with deduplication confirmed.
- Step 06Hand over and monitorA short guide, and checks that tracking keeps working.
Ready to improve your TikTok Ads results?
Tell me what you're working on and I'll reply with a plan and a quote. I usually reply within minutes.
"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock."
FAQ
TikTok Ads questions
Do I need the Events API?
Usually yes. It recovers conversions the Pixel misses and gives TikTok better data to optimize on.
Can my tracker send conversions to TikTok?
Yes. I set up the integration so conversions are sent with the right click ID.
Do you run TikTok campaigns too?
Yes, as part of paid ads management.
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