Purchases missing in GA4
How it's fixed
- Set up ecommerce events with values
- Track hosted checkouts with cross-domain or server events
- Test with DebugView
- Home
- Services
- Analytics tracking
- Google Analytics 4
Analytics tracking
Google Analytics 4 (GA4) setup
GA4 set up properly: events, key events, ecommerce and cross-domain tracking, so your reports show where visitors come from, what they do, and what actually earns money.
Approved RedTrack setup partnerUsually replies within minutes
Common problems
Google Analytics 4 problems I solve
Broken tracking and loose processes waste budget and lead to bad decisions. These are the issues I see most often, and how each one gets fixed.
Too many unclear events
How it's fixed
- Clean up and rename events
- Mark the right key events
- Remove duplicates
Traffic shown as direct or referral
How it's fixed
- Fix UTM tagging
- Set cross-domain and referral exclusions
- Check sources in reports
GA4 and your tracker disagree
How it's fixed
- Align conversion definitions
- Explain expected differences
- Set reports you can trust
Consent and privacy settings missing
How it's fixed
- Set up consent mode for UK and EU visitors
- Block tags until consent where needed
- Document what data is collected
Nobody trusts the reports
How it's fixed
- Agree one definition for leads and sales
- Label where each number comes from
- Build the views your team actually uses
What's included
My Google Analytics 4 services
Pick what you need. Every quote is built around your setup and agreed before work starts.
Property setup
Property, data streams and settings.
Events and key events
Events named clearly and key events marked.
Ecommerce
Purchase and checkout events with values.
Cross-domain
Tracking across sites and checkouts.
UTMs
A simple tagging guide for your campaigns.
Testing
Everything checked in DebugView.
Documentation
A short note of every event and tag.
Ongoing support
Help as you add pages, funnels and platforms.
Integrations
- GTM
- Google Ads
- Shopify
- WooCommerce
- Stripe
How it works
How my Google Analytics 4 service works
Six clear steps, from first look to a setup you can scale on.
- Step 01Audit what existsI review your current Google Analytics 4 setup and list what is missing or wrong.
- Step 02Plan events and goalsWe agree the events, key actions and values that matter.
- Step 03Build the setupEverything configured in Google Analytics 4, cleanly named and organised.
- Step 04Connect platformsGoogle Analytics 4 linked with your ad platforms, store and tracker where needed.
- Step 05Test everythingEvery event and tag checked in debug or preview mode.
- Step 06Hand overA short guide so your team can read and maintain it.
Ready to improve your Google Analytics 4 results?
Tell me what you're working on and I'll reply with a plan and a quote. I usually reply within minutes.
"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock."
FAQ
Google Analytics 4 questions
Should I use GA4 or my tracker?
Both. Your tracker is best for campaign decisions; GA4 shows on-site behaviour. I make sure they tell the same story.
Can you fix an existing GA4 property?
Yes. I audit events and settings, then fix what matters most first.
Do you set up GA4 through GTM?
Usually yes, as it keeps tags organised and easy to change.