Tags firing twice or not at all
How it's fixed
- Audit triggers and duplicates
- Fix trigger conditions
- Test in Preview mode
- Home
- Services
- Analytics tracking
- Google Tag Manager
Analytics tracking
Google Tag Manager (GTM) setup
A clean Google Tag Manager container: tags, triggers and variables for GA4, Google Ads, Meta, TikTok and your tracker, organised and tested so every tag fires once and in the right place.
Approved RedTrack setup partnerUsually replies within minutes
Common problems
Google Tag Manager problems I solve
Broken tracking and loose processes waste budget and lead to bad decisions. These are the issues I see most often, and how each one gets fixed.
Messy containers
How it's fixed
- Rename and group tags
- Remove unused tags and variables
- Document the setup
Form and button events not tracked
How it's fixed
- Build triggers for your real forms
- Use the data layer where needed
- Test every form
Consent not respected
How it's fixed
- Set up consent mode
- Block tags until consent where needed
- Check behaviour by region
Consent and privacy settings missing
How it's fixed
- Set up consent mode for UK and EU visitors
- Block tags until consent where needed
- Document what data is collected
Nobody trusts the reports
How it's fixed
- Agree one definition for leads and sales
- Label where each number comes from
- Build the views your team actually uses
What's included
My Google Tag Manager services
Pick what you need. Every quote is built around your setup and agreed before work starts.
Container setup
Container installed and organised.
Tags
GA4, ads platforms and tracker tags.
Triggers and variables
Clear rules for when tags fire.
Data layer
Events for forms, checkouts and key actions.
Consent mode
Consent settings for UK and EU visitors.
Testing
Every tag checked in Preview mode.
Documentation
A short note of every event and tag.
Ongoing support
Help as you add pages, funnels and platforms.
Integrations
- GA4
- Google Ads
- Meta
- TikTok
Microsoft Ads
RedTrack
How it works
How my Google Tag Manager service works
Six clear steps, from first look to a setup you can scale on.
- Step 01Audit what existsI review your current Google Tag Manager setup and list what is missing or wrong.
- Step 02Plan events and goalsWe agree the events, key actions and values that matter.
- Step 03Build the setupEverything configured in Google Tag Manager, cleanly named and organised.
- Step 04Connect platformsGoogle Tag Manager linked with your ad platforms, store and tracker where needed.
- Step 05Test everythingEvery event and tag checked in debug or preview mode.
- Step 06Hand overA short guide so your team can read and maintain it.
Ready to improve your Google Tag Manager results?
Tell me what you're working on and I'll reply with a plan and a quote. I usually reply within minutes.
"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock."
FAQ
Google Tag Manager questions
Do I need GTM?
Not always, but it makes managing many tags much easier and safer.
Can you clean up an old container?
Yes. I audit it, remove what is not needed, and fix what is broken.
Do you set up consent mode?
Yes, which matters for UK and EU visitors.