Server container not receiving events
How it's fixed
- Point the web container to your Stape URL
- Check the custom domain and DNS
- Test in server Preview mode
Stape server-side setup
Stape set up to host your server Google Tag Manager container on your own subdomain, with GA4 and Conversions API tags for Meta, TikTok and Google Ads, tested so every platform receives clean server events.
Approved RedTrack setup partnerUsually replies within minutes
Common problems
Stape problems I solve
Broken tracking and loose processes waste budget and lead to bad decisions. These are the issues I see most often, and how each one gets fixed.
Duplicate conversions
How it's fixed
- Use matching event IDs
- Fire each event once
- Check deduplication in each platform
Cookies still short-lived
How it's fixed
- Set up the custom subdomain properly
- Use Stape's cookie and loader options
- Check attribution windows
Platforms not matching users
How it's fixed
- Send hashed customer data where allowed
- Pass click IDs through
- Check match quality
Consent and privacy settings missing
How it's fixed
- Set up consent mode for UK and EU visitors
- Block tags until consent where needed
- Document what data is collected
Nobody trusts the reports
How it's fixed
- Agree one definition for leads and sales
- Label where each number comes from
- Build the views your team actually uses
What's included
My Stape services
Pick what you need. Every quote is built around your setup and agreed before work starts.
Stape container
Container created and linked to your server GTM.
Custom domain
Your own subdomain with DNS set up.
Web container
Browser events sent to the server.
Platform tags
GA4, Meta, TikTok and Google Ads tags.
Deduplication
Matching IDs across browser and server.
Testing
Events checked in each platform.
Documentation
A short note of every event and tag.
Ongoing support
Help as you add pages, funnels and platforms.
Integrations
- GTM
- GA4
- Meta
- TikTok
- Google Ads
- Shopify
How it works
How my Stape service works
Six clear steps, from first look to a setup you can scale on.
- Step 01Audit what existsI review your current Stape setup and list what is missing or wrong.
- Step 02Plan events and goalsWe agree the events, key actions and values that matter.
- Step 03Build the setupEverything configured in Stape, cleanly named and organised.
- Step 04Connect platformsStape linked with your ad platforms, store and tracker where needed.
- Step 05Test everythingEvery event and tag checked in debug or preview mode.
- Step 06Hand overA short guide so your team can read and maintain it.
Ready to improve your Stape results?
Tell me what you're working on and I'll reply with a plan and a quote. I usually reply within minutes.
"Matthew is truly an expert in Voluum and Facebook. He set up all of my tracking and integrations over the weekend and worked around the clock."
FAQ
Stape questions
Why Stape instead of Google Cloud?
Stape is simpler and usually cheaper for most sites, with useful extras. Google Cloud suits teams that want full control.
Do I pay Stape directly?
Yes. You own the Stape account and pay them; I set everything up inside it.
Can you move an existing server container to Stape?
Yes. I move the container, connect your domain and test every tag.